Brainstorming

This week our task was to brainstorm various issues throughout the book, and to come up with ideas and solutions as to what design has to do with the Tipping Point.

After getting all our ideas down on paper our second task was to pick one issue and come up with a design solution to solve it.

I found brainstorming very useful, not only to refresh my memory but also to think about and look at the issues raised in an entirely different way and how design relates to almost everything.

The Tipping Point

The Law Of The Few:

• Salesmen- Tom Gau
  
• Mavens- Mark Alpert
• Connectors- Word of Mouth epidemic-The British are coming

Epidemics

• Hushpuppies
• Crime- New York-Fluxuation in crime rates

The Power Of Context (Part 1)

• Rise and fall of NYC crime- Broken windows theory-Crime epidemic
• Bernie Goetz- Fare beating- Graffeti

The Power of Context (Part 2)

• The Magic Number One Hundred and Fifty
• Gore Tex
• Ya Ya Sisterhood

The Stickiness Factor

• Blues Clues- Todd Kessier
  
• Sesame St- The distractor
  
• Educational Virus
  
• Lester Wunderman- Treasure hunt
• Gold Boxes

Case Study: Rumours, Sneakers, and the Power Of Translation

• Disstortion and Rumour
• Translation
• Airwalk
• Risktakers

Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette

• Teenage smoking
• Suicide
  

Suicide In Micronesia

• SuicideEpidemic in Micronesia- In 1980's Micronesia had the highest suicide rate per capita than anywhere else in the world- Mainly boys- aged between 15-25
  
• Ritual of adolescence - Domestic- Embedded in Local Culture
• Anthropologist- Donald Rubinstein- Suicide expressed- Adolescents influenced by songs composed locally and aired on Micronesian radio stations-Also influenced by graffiti adorning T-shirts and high school walls- Experimental play- 11 yr old boy wanted to "try" out hanging- Several cases of young adolescent suicide deaths in Micronesia were evidently the outcome of such experiments- Fascination of suicide to young men- lethality of the act of suicide seems to be trivialised- Suicide acts have acquired an experimental almost recreational element
• Contagious epidemic of self-destruction- experimentation, imitation and rebellion
• Suicide amongteenagers, has become an important form of self expression
• David Phillips University of California at San Diego- Front page suicides triggered more suicides- Marilyn Munroe- Triggered a 12% increase in the national suicide rate- Increase of traffic accidents- Delibrately crashing cars
• Conscious/Unconscious decisions- people are vulnerable to suggestion i.e jaywalking- Mental Illness- Self-aggression
  
• Permission givers-salesmen- people who die in highly publicised suicides give others "permission " to die- this serves as the Tipping Point in suicide epidemics
• Death of R. charismatic scion of wealthy family- Romantic despair- R. was the Tipping person, he was the salesman- Combination of R's. personality and circumstances was the beginning of many similar suicides

Teenage Smoking in the West-

• Hans Eysenck-Hard-core smoker-Extrovert, socialable, impulsive, aggressive, not always reliable
• Heavy smokers- greater sex drive- Greater levels of misconduct- Less likely to lie
• Smoking was never cool, Smokers are cool
  
• Intitial Reaction to Smoking- Smoking is not instantly addictive-"Chippers" people for whom smoking is contagious but not sticky-General escalation of habbit-People incontrol of their habbit, like social drinkers- Genetics-Influence of peers- children of smokers are more likely to smoke
• Smoking and depression- Nicotine as an antidepressant
  

Having problems uploading my mindmap, so have just typed it out for the moment untill i fix the problem.

Sarah Larsen Textile Design

Textile design