The Tipping Point
The Law Of The Few:
The Stickiness Factor
- Salesmen- Tom Gau
- Mavens- Mark Alpert
- Connectors- Word of Mouth epidemic-The British are coming
- Hushpuppies
- Crime- New York-Fluxuation in crime rates
- Rise and fall of NYC crime- Broken windows theory-Crime epidemic
- Bernie Goetz- Fare beating- Graffeti
- The Magic Number One Hundred and Fifty
- Gore Tex
- Ya Ya Sisterhood
The Stickiness Factor
- Blues Clues- Todd Kessier
- Sesame St- The distractor
- Educational Virus
- Lester Wunderman- Treasure hunt
- Gold Boxes
- Disstortion and Rumour
- Translation
- Airwalk
- Risktakers
- Teenage smoking
- Suicide
- SuicideEpidemic in Micronesia- In 1980's Micronesia had the highest suicide rate per capita than anywhere else in the world- Mainly boys- aged between 15-25
- Ritual of adolescence - Domestic- Embedded in Local Culture
- Anthropologist- Donald Rubinstein- Suicide expressed- Adolescents influenced by songs composed locally and aired on Micronesian radio stations-Also influenced by graffiti adorning T-shirts and high school walls- Experimental play- 11 yr old boy wanted to "try" out hanging- Several cases of young adolescent suicide deaths in Micronesia were evidently the outcome of such experiments- Fascination of suicide to young men- lethality of the act of suicide seems to be trivialised- Suicide acts have acquired an experimental almost recreational element
- Contagious epidemic of self-destruction- experimentation, imitation and rebellion
- Suicide amongteenagers, has become an important form of self expression
- David Phillips University of California at San Diego- Front page suicides triggered more suicides- Marilyn Munroe- Triggered a 12% increase in the national suicide rate- Increase of traffic accidents- Delibrately crashing cars
- Conscious/Unconscious decisions- people are vulnerable to suggestion i.e jaywalking- Mental Illness- Self-aggression
- Permission givers-salesmen- people who die in highly publicised suicides give others "permission " to die- this serves as the Tipping Point in suicide epidemics
- Death of R. charismatic scion of wealthy family- Romantic despair- R. was the Tipping person, he was the salesman- Combination of R's. personality and circumstances was the beginning of many similar suicides
- Hans Eysenck-Hard-core smoker-Extrovert, socialable, impulsive, aggressive, not always reliable
- Heavy smokers- greater sex drive- Greater levels of misconduct- Less likely to lie
- Smoking was never cool, Smokers are cool
- Intitial Reaction to Smoking- Smoking is not instantly addictive-"Chippers" people for whom smoking is contagious but not sticky-General escalation of habbit-People incontrol of their habbit, like social drinkers- Genetics-Influence of peers- children of smokers are more likely to smoke
- Smoking and depression- Nicotine as an antidepressant
